FACULTY OF MARKETING

General information

The Faculty of Marketing originated from the former Marketing Department, which was officially established under Decision No. 3297/QĐ-ĐHCT dated August 29, 2013, following a structural separation from the Department of Marketing and Tourism Services. In September 2022, in alignment with the establishment of the School of Economics under Resolution No. 74/NQ-HĐT dated September 19, 2022, the Marketing Division was officially upgraded and renamed the Faculty of Marketing, now operating under the School of Economics – Can Tho University.

In alignment with the mission of the School of Economics to cultivate high-quality human resources capable of meeting the practical demands of both domestic and international labor markets, the Faculty of Marketing is committed to fostering a modern, dynamic learning environment. The Faculty continually innovates in teaching methodologies and integrates up-to-date industry knowledge, equipping students with strong academic foundations and professional skills in the field of marketing, while nurturing a lifelong learning mindset.

Undergraduate Programs Offered:

• Bachelor of Economics in Marketing – Program Code: 7430115
• Bachelor of Economics in E-Commerce – Program Code: 7430122

Career Opportunities After Graduation

Graduates from the Faculty of Marketing have various career opportunities in businesses, financial institutions, government agencies, non-profit organizations, or through entrepreneurship.

Marketing

Marketing graduates can pursue various career paths according to the following professional competency groups:

1. Creative – Communication – Branding Competency

• Digital Marketing Executive
• Content Marketing Executive
• Social Media Specialist
• Brand Executive
• Integrated Marketing Communication (IMC) Specialist

2. Data Analysis – Consumer Insight – Customer Experience Competency

• Market Researcher
• Consumer Insight Analyst
• Customer Experience (CX) Specialist
• Data-driven Marketing Executive

3. Business Development – Sales – Growth Competency

• Business Development Executive
• Customer Relationship Management (CRM) Executive
• Growth Marketer
• Sales Representative

4. Management – Leadership – Strategic Competency

• Product Marketing Manager
• Strategic Brand Manager
• Chief Marketing Officer (CMO)
• Chief Growth Officer (CGO)

5. Academic – Research – Education Competency

• Lecturer or Teaching Assistant
• Marketing Researcher
• Postgraduate Pathways (MBA, MSc, PhD)

6. Freelancing – Entrepreneurship in Digital Marketing

• Freelancer in Branding & Digital Content
• Startup Founder in Digital Marketing Services
• Content Creator

E-Commerce

E-Commerce graduates have diverse career opportunities in the digital economy, categorized into the following competency clusters:

1. Technology – Operation – Digital Platform

• E-commerce Operations Executive
• Logistics & Order Management Executive
• UX Analyst / UI Optimization Specialist
• Payment & Integration Specialist

2. Digital Marketing – Digital Branding – Communication

• SEO/SEM Specialist
• Performance Marketing Specialist
• Social Commerce Executive
• Digital Campaign Coordinator

3. Business Development – Digital Growth

• E-commerce Business Developer
• Account Manager (E-commerce Platforms)
• Customer Segmentation Specialist
• User Growth Executive

4. Digital Management – Strategic Leadership

• Chief Digital Officer (CDO)
• Chief Commercial Officer (CCO)
• Digital Project Manager
• Product Owner (Digital Platforms)

5. Research – Education – Academic Pathway

• Lecturer or Researcher in E-commerce
• Researcher in Digital Business Institutes
• Postgraduate Programs (MSc, MBA, PhD)

6. Freelancing – Entrepreneurship in E-Commerce

• Online Store Owner
• Startup Founder in E-commerce Platforms
• Livestream/Affiliate Marketing Freelancer

Courses Offered by the Faculty

Marketing Program

Digital Marketing, International Marketing, Brand Management, Marketing Research, and Services Marketing. In line with digital transformation, students are also trained in E-Marketing Data Analytics, Gamification in Marketing, Content Marketing, Social Media Marketing, and New Product Development.

E-Commerce Program

Online Business, Online Consumer Behavior, and E-Customer Relationship Management (E-CRM)

Contact Information

• Faculty of Marketing, School of Economics, Can Tho University
• Campus II, 3/2 Street, Ninh Kieu Ward, Can Tho City, Vietnam
• Secretary: Ms. Khuu Ngoc Huyen (Email: This email address is being protected from spambots. You need JavaScript enabled to view it.)